Pattern Recognition by William Gibson is one of those books that I've put off reading for quite a long time. I'm not entirely sure why. It's a shame really because it's a great, immensely readable book with a fascinating plot concerning the fall of the Soviet Union, gorilla marketing, and alternative means of video distribution. Oh and the protagonist has a debilitating phobia of trademarks.
I'm actually planing to hunt down more of Gibson's novels now. All I had read previously was Neuromancer (twice), which I never thought lived up to the hype. But this book proves that he can be a truly great writer, as well as proving that he has moved beyond the cyberpunk movement he began.